Brands have given a vote of confidence to influencer marketing in 2020. Far from being an off-the-wall method of connecting with customers, up to a quarter of brands say they are planning to spend over 40% of their digital marketing budgets on influencer marketing this year, according to a new report.
San Francisco-based influencer marketing company Linqia has released its fourth annual State of Influencer Marketing report. It gathered data from almost 200 marketing professionals across industries in December 2019.
The report shows that two out of five (40%) of brands plan on running six or more campaigns and almost three out of five (57%) of marketers plan to increase their influencer budgets.